Bachelor (Honours) in Business and Marketing(R2/340/6/0515) (08/26) (A 4798)

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The Bachelor (Honours) in Business and Marketing programme offered at AIMST University is a 3 year programme.

The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have an impact.

This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training.

The marketing profession provides a wide range of job opportunities for its graduate in the hotel industry, manufacturing, banking, consultancy, research firms, education industry and more.

Click to view the Undergraduate Programmes Brochure – Business & Management.

CoursesMinimum Entry RequirementsCareer Opportunity

Programme Outline

Year 1

(Semester 1, 2 & 3)
  • Introduction to Business Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Business Statistics
  • Entrepreneurship
  • Operation Management
  • Customer Relationship Management
  • Sustainable Supple Chain Management

Year 2

(Semester 4, 5 & 6)
  • Marketing Planning & Management
  • Business Ethics
  • Consumer Behaviour
  • International Business
  • Digital Marketing
  • Retail Management
  • Sales Management
  • Business and Cyber Law
  • International Marketing
  • Managerial Economics
  • Business Research Methods
  • Human Resource Management
  • Financial Services Marketing
  • Project Management

Year 3

(Semester 7, 8 & 9)
  • Marketing Research
  • Integrated Marketing Communication
  • Strategic Management
  • Management Information System
  • Service Marketing & Management
  • Project
  • Seminar in Marketing
  • Business Analytics
  • Industrial Training


STPM / A level Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects.
Pass English at SPM Level
AIMST Foundation/Other
Foundation/ Government
Matriculation/ Diploma
A Pass with CGPA ≥ 2.0
STAM Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English
UEC Full pass in 5 subjects with grade B
For International Candidate:
IELTS minimum score of 5.5 or equivalents

Career Opportunity

  • Marketing Officer / Executive
  • Customer Service Executive / Consultant
  • Telemarketing Officer
  • Public Relations Officer / Executive
  • Sales Coordinator
  • Advertising Manager
  • Brand/Product Manager
  • Marketing Specialist
  • Marketing Communication Executive
  • Demand Planning Executive
  • Events Marketing and Planning Executive
  • Content Creations Developer
  • Creative Marketing Executive



Ong Pang Soon
Faculty of Business and Management is not merely a faculty to me, but a place where we learn, grow and meet awesome people who help in shaping who we are today. A best university is no other than a place with love and that is AIMST University.