Bachelor (Honours) in Business and Marketing(R2/340/6/0515) (08/26) (A 4798)
Programme Overview:
Duration
MQA Accredited
Brochure
Online Application
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Bachelor (Honours) in Business and Marketing programme offered at AIMST University is an industry relevant programme, designed to home marketing skills. The primary objective of the programme is to prepare students for marketing activities in the digital age. Throughout the duration of the programme, students are introduced to a wide range of subjects and topics related to marketing. The students’ learning process is further supplemented by case studies, projects and industry-based training. All of which are designed to mold students into skilled marketing professionals, ready to take on the challenges in marketing in the age of IR 4.0.
Programme Structure
| Year 1 | Year 2 | Year 3 |
|---|---|---|
| Economics | Marketing Planning & Management | Marketing Research |
| Principles of Management | Business Ethics | Integrated Marketing Communication |
| Elements of Accounting | Consumer Behaviour | Strategic Management |
| Foundation of Marketing | International Business | Management Information System |
| Essentials of Business Communication | Digital Marketing | Project / Seminar in Business and Marketing |
| Financial Management | Retail Management | Business Analytics |
| Organizational Behaviour | Sales Management | Industrial Training |
| Business Statistics | Business and Cyber Law | 1 elective subject* |
| Entrepreneurship | International Marketing | |
| Operations Management | Managerial Economics | |
| Business Research Methods | ||
| Human Resource Management | ||
| 1 elective subject* |
1 Elective subject*
*Elective subject (Year 2): Financial Services Marketing/Project Management
*Elective subject (Year 3): Customer Relationship Management/Sustainable Supply Chain Management
*University Papers:
English for Specific Academic Purposes, English for Professional Purposes.
**MPU Modules (Mata Pelajaran Umum (MPU) subjects):
Bahasa Kebangsaan A*, Critical Thinking , Introduction to Entrepreneur, Introduction to Communication, General Psychology, Penghayatan Etika dan Peradaban (PEP)(Local Student), Bahasa Melayu Komunikasi 2 (International Student), Kursus Integriti dan Anti Rasuah (KIAR), Falsafah dan Isu Semasa (FIS) (Local Student), Falsafah dan Isu Semasa (FIS) [International] (International Student), U4 Activities.
Minimum Entry Requirements
| QUALIFICATION | ACADEMIC REQUIREMENTS |
|---|---|
| STPM | Pass with at least Grade C (GPA 2.0) in any TWO subjects |
| STAM | Pass with at least Grade Jayyid |
| Matriculation or Foundation | Pass with at least CGPA of 2.00 |
| A Diploma (Level 4, MQF) | Pass with at least CGPA of 2.00 |
| An Advanced Diploma (Level 5, MQF) | Pass with at least CGPA of 2.00 |
| Other qualifications | Will be assessed and referred for approval on case-by-case basis -A pass in English and Mathematics at SPM level or equivalent qualifications |
Career Opportunities
- Marketing Officer / Executive
- Customer Service Executive / Consultant
- Telemarketing Officer
- Public Relations Officer / Executive
- Sales Coordinator
- Advertising Manager
- Brand/Product Manager
- Marketing Specialist
- Marketing Communication Executive
- Demand Planning Executive
- Events Marketing and Planning Executive
- Content Creations Developer
- Creative Marketing Executive
Key Highlights
- Small Tutorial Classes
- Qualified and Industrial experienced lecturers
- Marketing programme is accredited by MQA
- Corporate Member of Institute of Marketing Malaysia (IMM)
Testimonial
